The right marketing and strategic planning can help an organization achieve success. Engaging donors and volunteers throughout the year can produce sustained support and long-term relationships. Dynamic provides nonprofit marketing-related services in the following areas:
Staffing Solutions – staffing (short-term, long-term, and full-time) in the areas of marketing, social media, and internal and external communication. Unique to Dynamic is its Complimentary Advisory Program (CAP) that provides time, free of charge, with a C-level staff member of the Dynamic team. This time can be used at the client’s discretion to receive advice or counsel.
Read more about CAP
Marketing Strategy and Processes – marketing plans and internal processes; brand development, including value proposition and mission statement development; and internal marketing processes.
Organizational Structures – marketing department analysis and redesign; optimum organizational structures; and job descriptions review and creation.
Member Engagement – strategic planning; implementation tactics; donor/member list segmentation and messaging; and results tracking and evaluation.
The differences in generational giving provide insight into how best to engage and retain donors in each segment.